Amine Dahimene

Highly Experienced SEO Consultant

If you’re looking for a proactive SEO consultant that gets things done, then you’ve come to the right place. With over 10 years of experience in digital marketing and SEO consultancy, I specialise in providing a holistic, 360-degree, organic search strategy.

I’m committed to helping brands improve their search visibility, market share and generate more leads. As such, I’ve worked with a wide selection of brands, from SMEs to global and enterprise firms.

Are you looking to improve your organic search performance?

How can an experienced SEO consultant help?


You’ll receive consultancy services from one of the UK’s leading SEO specialist. As part of this I will consult throughout a project’s lifecycle and tend to work closely with the marketing and product team. I will advise on best-in-class SEO technical practices as well as search marketing priorities.


As an SEO consultant, I can take the reins on stakeholder management with proactive and insightful data. I provide stakeholder advice and support to deliver the best results within the search performance landscape.


My services offer agile leadership and team management, with an inclusive, collaborative style to ensure the desired outcomes are achieved. I also collaborate with in-house teams to help build processes and train them on key SEO principles.


I can help develop a team that’s highly experienced within their fields. They are able to support and deliver each project to the highest standard.

“Amine has helped to deliver a significant turnaround in Heal’s organic search traffic since he’s been involved with our business. He built a clear, prioritized programme and continues to look for how we can make further progress.”

David Kohn, Customer & eCommerce Director at Heal’s

Heals SEO ranking
Belstaff SEO graph

“A true collaborator, Amine worked not only shaping the strategy but also passing on knowledge and passion for fully integrated organic search programs to our content and marketing teams. A plan is only a plan until you start to see results and when we started seeing the results in our first full quarter it really got exciting.”

Beth Mayer Belstaff

Beth Mayer, SVP Global Merchandising and Ecommerce at Belstaff

Why Amine Dahimene is the right SEO consultant?

The world of online marketing is such a fast-paced and ever-changing environment that I’m always learning. That’s just one of the things I love most about SEO, it’s an industry that never stands still. I’m abreast of all the latest changes, strategies, industry and algorithm updates and market trends. This ensures your business is never left behind.

Over the last ten years I’ve worked alongside some of the best SEO agencies and as a freelancer. The skills I’ve learnt along the way mean I can integrate seamlessly with your marcomms, digital and dev teams. Plus, as a leading London-based SEO consultant I can work on both short and long-term projects.

An SEO expert offers more flexibility than an agency might. That’s because you can enlist my SEO services for specific projects or on a rolling contract. With me, there’s no minimum length to a contract. That means you can cancel my services at any time.

As part of the SEO services I also have a network of freelancers that I work closely with. They can provide an add-on service depending on the project and strategy. I understand that every brand is in a different place in its digital transformation. So, I always advise on the best team and strategy in order to better optimise your ROI and achieve your goal of increasing your traffic and conversion.

Interested? Get in touch and I’ll happily provide you with a free initial SEO overview for your website.

SEO Consulting FAQ

How long should I work with an SEO consultant to start seeing results?

There are rarely quick wins when it comes to SEO because it takes time for search engines to register changes. When working with a good SEO expert you should start to see real results within three to six months. The duration of each SEO project means you should be certain in your choice of SEO consultant before signing on the dotted line. Expect to work towards long-term strategies as opposed to ‘quick wins’ as SEO doesn’t work like that. I’m happy to explain this in more detail, simply get in touch.


Do I need to find a local SEO consultant?

No, you don’t. However, you need someone that understands your business at both the local level and the wider market. A good SEO consultant will understand your pain points, your customers and their intent. Then they can work with you to solve problems and ultimately attract more business.


How much does an SEO consultant cost?

Expect to pay anything from £70 up to £200 per hour for an SEO consultant. The question of how much an SEO expert earns depends on their level of experience. Costs vary widely across the board, but the general rule is the more you spend, the better the SEO consultant. Of course, there are exceptions to the rule so always check your SEO expert’s references first.

Whilst an SEO consultant’s fees can rack up and sound expensive, remember that it takes into account years of experience. For the right consultant, it’s worth it.


What is an SEO consultant?

An SEO consultant is someone that specialises in Search Engine Optimisation. They’re incredibly sought after because they can provide valuable expertise to help grow organic search. An SEO contractor will help increase your website’s ranking and work with you to deliver an SEO strategy. Strategies tend to include both technical and content aspects.


What exactly is SEO?

Search Engine Optimisation, or SEO, is the art of improving a website’s visibility to search engines. By using the right techniques, optimisation can make sure your site ranks highly in Search Engine Result Pages (SERPs). It’s essential to garnering organic traffic. Whilst SEO is important to all search engines, most strategies cater to Google as it’s the largest and most influential. In a digital age where most businesses operate online, SEO is a valuable tool to factor into your budgets.


What does a freelance SEO consultant do?

Leading SEO consultants like myself are skilled in helping websites and ecommerce sites to rank better. This is done by using specific techniques like technical changes, content recommendations and overhauling the site structure. The goal of an SEO expert is almost always to drive organic traffic to a website. They’ll often focus on specific keywords to increase rankings in poorly performing categories.


Should I hire an SEO agency or an SEO consultant?

Most businesses I speak to have experience working with SEO agencies and are looking for a fresher approach. SEO agencies tend to be fairly expensive with very little transparency on what these costs achieve. Whilst they often prove effective in the initial stages of an SEO project, mounting costs and little ROI often means an SEO consultant is the better choice.

To me, the largest benefit of an SEO consultant is the extra transparency and flexibility. By working directly alongside your team, you have complete visibility over what they’re working on. In a similar vein, the experience of working with a freelance SEO is much more personalised. That’s because you’re in regular communication with them and can ask ad hoc questions throughout the working day.


Should I hire a full-time SEO or hire an SEO expert?

This isn’t a quick answer and for this reason, I have written an article on my blog if you should hire a full-time SEO team or an SEO expert.


What to look for in an SEO consultant

As SEO consultants tend to work closely with your team over the long term, you’ll want one that works well with them. Skills like timekeeping, patience and teamwork are as important as they would be if you were hiring for a permanent employee. Never be afraid to ask for and check references.

One thing that helps tell a true SEO expert from an imposter is their methods. Any SEO expert worth their rate will be using white-hat techniques. That means that every recommendation they make uses above-board, long-lasting techniques.

Never enlist help from a consultant that promises next-day wins and number 1 rankings in a short space of time. Methods that achieve this are referred to as black-hat techniques. Whilst using black-hat techniques may reap quick rewards, they’ll sow the seeds for Google to penalise you later on. Similarly, Google doesn’t offer any form of certification. So, any consultant advertising themselves as a ‘Google certified SEO expert’ is fraudulent.


What tools do SEO consultants use?

That depends entirely on the SEO consultant you’re working with. Each expert will have a different platform they enjoy working on and are most familiar with. Google Search Console, of course, is a fan favorite and many SEOs use it.
Another common tool is SEMRush, however there are more and more competitors emerging. If you want to see a few for yourself, take a look at Ahrefs, KWFinder and Majestic. UberSuggest and AnswerThePublic are also commonly used free tools.

SEO Consultancy Services

Technical SEO

Do you need help with your technical SEO?

Technical SEO refers to changes that take place behind the scenes of your website. It’s important because proper technical SEO changes help Google crawl sites and index them without any barriers.

I have the experience necessary to help with all technical SEO issues related to your website. As an SEO consultant who works alongside developers, this is where my skillset really comes into its own.

By prioritising according to your business’ ROI, I will create a clear roadmap to improve your organic search performance. I’ve worked on many types of technical SEO projects, including:

  • Migration: Successfully migrating websites from https to CMS without harming existing SEO work.
  • New website recommendations: Optimising new websites for SEO as well as new development technology.
  • Server-side rendering: Optimising sites with server-side rendering to improve page speed and Google rankings. This includes using React and Angular applications, as well as optimising Single-Page Applications (SPAs).
  • Accelerated Mobile Pages (AMP): Stripping back webpages to improve loading speed and enhance visibility in Google SERPs.
  • Crawler, robots, JavaScript (JS) and Application Programming Interface (API): Using above-board SEO techniques to help improve website ranking in Google.
  • Site structure recommendations: Creating or enhancing an existing site structure to improve SEO. This improves UX and helps Google crawl the site faster, priming it for a top-ranking position in the SERPs.
  • Page speed recommendations: Google’s next algorithm update will focus on Core Web Vitals (CWV). That means page speed has never been more important.
  • And much more…

UX & On-Site SEO

Does your website meet user demand?

It’s important to go further than simply creating a checklist of on-site SEO recommendations. To deliver real results, it’s essential that your SEO consultant or agency considers on-site SEO too.

I use a data-driven and customer-centric SEO approach to identify user intent across your sales funnel. The goal is to improve and optimise your website structure to increase ranking and search viability. In turn, this offers the best user experience (UX) and achieves optimum conversion.

As a leading SEO consultant, I provide a comprehensive on-site audit as well as a competitive analysis and recommendations. I also develop an optimised site architecture for each service and product page. This helps to increase link authority and enhance your site’s visibility.

UX site audit – A user-experience site audit is essential when analysing your website and a customer’s journey. Any recommendations and changes I suggest can be easily implemented by your UX of dev team.

Conversion Rate Optimisation (CRO) – CRO is an important pillar that most businesses overlook. Based on your website traffic, I will analyse your website’s analytics data and work with your UX team. Together we will implement various A/B testing and heatmaps to further understand your customer’s intent. Then I will develop specific metrics to increase your website’s KPIs.

SEO Content Creation

Does your website’s content serve a purpose?

Content is key to optimising a website for Google as it helps enhance its authority. As a freelance SEO consultant, I can help create a targeted SEO content strategy that’s both enriching and engaging.

I will analyse your content across each channel and its placement throughout the customer journey. I then segment your customers, map out their journeys and work with your team to create a content plan.

“Content is king when it’s based on what your target consumer wants to see, hear and read.”

My SEO consultancy services also deliver additional content resources for each project. So, whether you want to develop unique and valuable content on a new website, blog or a section of your site, I can help. This extends to optimising campaign-level content for customers to engage with on social media and increase your brand’s awareness.

One of the key objectives when developing a content strategy is making your customer the focal point. Any content added to a site should be enriching, useful and authoritative to your target audience.

Aligning PPC & SEO

Do you want to reduce your PPC spend?

Rather than offering PPC services, I provide a one-search digital strategy that combines PPC & SEO.

Aligning the two channels offers better ROI as it means you can better define the search terms’ intent and high CPC. That’s the case for both branded and generic terms.

I can work with you to define the page score, Click Through Rate (CTR) and Cost Per Acquisition (CPA). This helps develop a one-search strategy that results in a lower spend and high conversion rate for your ad campaigns.

I can also help develop engaging content and highly authoritative landing pages for paid campaign. Similarly, understanding your sales funnel and user behaviour across your search landscape deliver a higher ROI between the two search channels.

Outreach SEO

Are you looking to develop your link building strategy?

Link building is essential for boosting a website’s domain authority. I work alongside internal PR or marketing teams to elevate your outreach/PR activities and create a comprehensive link building strategy.

Alongside your internal team and external agencies, I will develop an outreach strategy and build a workflow plan. This tends to be based on the existing content marketing calendar and learnings from social media listening. This helps to create a successful link building campaign.

I also provide collaboration, research and innovation to transform your site into a trusted source of content. As an SEO Contractor, I can help provide training to the rest of the team when and where needed.

International SEO

Is your website localised for each of your target markets?

When creating different website or expanding your store to multiple countries, it’s important to localise rather than simply translate it. That’s because keywords differ depending on language and culture.

I’ve helped a number of clients define and implement global SEO strategies. This involves working closely with regional and local teams to increase visibility from localisation to delivery of market-specific SEO strategies.

International SEO is one of the hardest aspects of SEO and you can easily get it wrong. In particular when it comes to defining each site within the local market and implementing technical recommendations on a wider scale.

I’ve delivered UK and International SEO strategies for Europe, the Middle East and Africa (EMEA) as well as the Asia-Pacific (APAC). Supporting over 42 separate domains in 19 different languages.

Are you struggling to find value in your SEO agency?

  • Have you hired an SEO agency but are struggling to find value and returns on investment? In my work as an SEO expert, I have consistently helped to increase organic performance in Google Desktop and Mobile Search. I will always endeavour to make sure you get the most out of your SEO investment.
  • Does your SEO agency promise you results but doesn’t really get ‘under the bonnet’ of your business or understand your market? When enlisting my services, you’ll essentially have a leading SEO consultant working as part of your team. That means I’ll have extra insight into your business and a unique understanding of how it works.
  • Have you invested in SEO but are failing to see an improvement in traffic or conversion? Whilst SEO changes need time to see benefits, if your long-term investment in an agency is failing, it’s time to move. For many, an SEO consultant offers a fresh approach to the matter.
  • Does your SEO agency hide behind stale strategies and false promises? My tactics are always above board and my finger is on the pulse when it comes to algorithm updates and new strategies.
  • Is your current SEO agency failing to provide you with insightful data that you can send to stakeholders or clients? Based on your needs, I can compile regular reports to ensure key stakeholders remain informed about any SEO improvements.

Are you looking for support during a transition period? Feel it’s time to bring an in-house SEO expert? I can help.

Finding an SEO consultant that delivers real results and works seamlessly alongside your team can be difficult. Luckily, if the answer’s yes to the following questions then you may have found the right SEO consultant for your business.

  • Are you looking for someone to manage a small or large-scale project such as a site migration?
  • Are you just looking for someone that is an expert in SEO and to just get things done?
  • Are you looking for someone that can provide you with a 360% search strategy (SEO/PPC)
  • Are you looking to expand to other markets or explore international opportunities through competitive analysis?
  • Have you been dabbling in SEO, but now feel it’s time to take your endeavours to the next level?
  • Are you looking for an interim SEO consultant or need support to building an internal SEO team?
  • Have you been hit by an algorithm update and need an expert opinion to help you to recover and increase or revive your traffic and sales?

Unlock your website’s
SEO potential!